A playbook for selling meat directly from your farm

Selling meat direct to customers isn’t hard — but it’s very different from selling cattle at the market. Most farmers who struggle don’t have a livestock problem. They have a systems problem.This guide shows you how to fix that.It’s written by a farmer who already figured out direct-to-consumer meat sales the hard way: pricing mistakes, processor bottlenecks, confusing cut sheets, freezer space issues, and customers who didn’t understand what they were buying. Everything in here is practical, operational, and based on what actually works on a real farm.This isn’t a motivational ebook or a generic “start selling beef” course. It’s a step-by-step guide for farmers who already raise livestock and want to sell meat without creating chaos, legal risk, or nonstop customer confusion.A major part of this guide is the ready-to-use customer education materials included inside — freezer space guides, cut sheet explanations, and buyer walkthroughs you can give directly to your customers. These tools save time, build trust, and make sales smoother from the start.This guide is for farmers who want:Better margins and more control than the sale barnClear pricing and processing decisionsFewer headaches and better customersA direct meat business that fits alongside a real farm